Today, the internet is flooded with an overwhelming amount of content. To put it into perspective,

YouTube alone sees 70,000 hours of video uploaded daily, two million blog posts are published, and 294

billion emails are sent. Unfortunately, a significant portion of this content goes unnoticed because it

lacks impact and fails to engage its audience.

For businesses looking to establish strong connections with their prospects and customers, this poses a

significant challenge. How can they create content that not only captures attention but also keeps

readers engaged and leads to conversions?

When creating content, the most important aspect is to ensure that it is easy to understand. This is

primarily determined by the readability of the content, which can be influenced by various factors such

as the use of jargon, terminology, spelling and grammar, and sentence structure.

To ensure clarity and ease of understanding, it is recommended to follow the principles of plain

language. You can find more information on improving content readability with plain language in our 10

tips.

Additionally, in order for your content to be easily readable, it should be scannable. This means that the

paragraphs should be concise, complex sentences should be simplified, and the use of lists and tables

can help convey ideas more effectively.

In addition to poor readability, there are other factors that contribute to the engagement level of your

content. These include your use of personal pronouns (such as I and we instead of it and the

company), the conciseness and liveliness of your writing, and the overall tone of your voice. Tone

presents a fantastic opportunity to connect with your audience. Are you direct, or do you prefer a more

relaxed and expressive approach?

To address this issue, start by ensuring that all company-specific words and phrases are in order and

well-documented. Then, focus on making this information easily accessible to writers throughout the

organization. If you need assistance in establishing an enterprise terminology council, you can find

helpful tips in this blog.

Be Findable, If you want your content to rank higher in search results, whether it's for support or

marketing purposes, it's crucial to prioritize relevant content at the top. While there are SEO techniques

you can use to improve your rankings, the key is to create valuable content that incorporates relevant

keywords effectively. This requires thorough research, informative writing, and content that leaves a

lasting impact on the reader. By focusing on content that resonates with your target audience, you

increase the likelihood of achieving conversions.

You must be Translatable, Over the past ten years, countries like India and China have greatly

contributed to the significant growth of global trade. In order to cater to the demands of consumers in

these emerging markets, companies must adapt their content to multiple languages. This involves

ensuring that the writing is easily understandable and can be translated smoothly and efficiently.

It is essential for your content to resonate with your audience, which means it should be presented in

their native language. This goes beyond mere translation and requires localization, which involves

creating clear and concise source content. This process is crucial in order to effectively connect and

engage with your target audience through language.

Have impactful content, simply creating content is no longer sufficient. Your content must be

exceptional; otherwise, you will miss out on the chance to benefit your business. To achieve this, it is

crucial to ensure that your content is easily readable, captivating, coherent, easily discoverable, and can

be translated as needed. By doing so, you will greatly enhance your business outcomes.